Brand Events

Putting a face to the name.

 

I joined Brand Events in September 2010 to come and work on Golf LIVE having seen the show first hand and really believing it was something that was already innovative and classy, but also a product that had huge potential to launch globally . I joined from Callaway Golf so it was quite a change for me from the formality of one of the world’s leading manufacturers to being introduced to the rest of the company on my first day as Chris Hughes’s lovechild by the man himself – a truly haunting and potentially suicidal moment for most…however, I loved it…not so much the idea of being the lovechild of Chris Hughes, that thought is still one that still disturbs me most days and nights, but the fact everyone was good-humoured and clearly more relaxed at work than anywhere else I’d been employed.

My first real experience with Brand Events as our inaugural Golf Live Team trip to Munich. I think I got about 4 hours sleep in three days, fortunately I was given permission for a ten minute cry in my room each evening before dinner to gather my thoughts and wonder if anyone in the company understood the concepts of an ‘early night’ or just… ‘sleeping’.

I’d compare to working at one of our events to a marathon. You work very hard, you play very hard but no matter what you keep going…people say that during a marathon you hit ‘the wall’, well here we don’t,  we find a way round the wall or over the wall or we bounce off the walls (normally post event), and the best part is that because “we’re all up for each other” – there’s always someone to help you do that.

Things I have learnt at Brand Events:

  • James works ‘in events’ not ‘at events’
  • Aidan’s imaginative threats to kill me are all motivational
  • Justin doesn’t know much about golf but is an annoyingly good putter on carpet
  • Whatever you do, do not carry, de-holster, revolve, rotate and at worse throw any spherical object near Lupe Prada
  • If someone is not doing something that you want them to do…the line “you’ve changed” is surprisingly effective